I began working with Lemonbug jewelry company in early 2019. I worked with the existing logo to create a brand identity that felt like a carefree and feminine California vibe. I assigned the brand colors and fonts to work with, created a supply of stock photos, and wrote a manual on the "dos" and "do nots" for the brand. I redesigned the shipping materials, created content for their social media accounts, edited videos, designed stamps that are used on products, and regularly updated their Shopify-built website.
LIFT YOGA STUDIO
Lift had a hummingbird they wanted to use for the logo, but they needed fonts and branding to tie it all together. The studio has two spaces: the sun room and the moon room. We went with a cool teal color and a warm neutral palette to emulate the feeling of the two rooms. The studio focuses is their community, so I worked with Gaki Media to create a reservoir of photos that fit with branding instead of design-heavy graphics. We created a clean and classy elevated look for the brand.
I was asked to design murals for both the sun room and the moon room. Each mural had 18 karat gold leaf accents which looked amazing at twilight.
Shefa Holistic & Yoga needed everything: A logo, a color palette, and a website. Knowing they would be offering a variety of holistic services, I went with a lavender and sage palette and softened it with a blue color. The logo was designed to emulate both Persian tiles and a mandala. I was asked to create some simple templates for social media whose text could easily be changed out. You can view the Shefa Holistic website here.
FIREFLY YOGA CENTER
Firefly is perhaps one of my greatest projects. Firefly needed a logo, a brand identity, a website, murals in their studio space, and asked me to manage their social media accounts. The logo has both line work and watercolor. The brand feels creative, retro, a little magical, and is heavily graphics-driven.